Twenty-twenty has shown itself to be anything but ordinary. We got used to working remotely, started learning almost exclusively online, and spoke to Alexa more often than our friends. The design world has also seen some fascinating developments. Let's take a trip down memory lane and explore the most notable design trends in 2020!
#1 Simplified Illustrations
Illustrations aren't new to design. In 2020, graphics have become even more flat and simplified, to the point of looking mimicking children's artwork.
So, why did simplicity become so popular? Basic colors, thin lines, and the lack of detail help users to focus on the message without getting distracted by flashy designs. Plus, simple illustrations better convey the brand's mood and personality and add a powerful, catchy visual identity to your project.
#2 Dark Mode
The advance of the dark mode aesthetics has been ongoing since 2019. For many of us, dark mode looks more elegant and lavish. It also saves battery on devices with OLED or AMOLED displays and reduces eye strain in low-light conditions. Dark themes are perfect for entertainment apps, like games and video streaming, as people usually use them in dimly lit environments.
There are things to consider if you choose to "turn to the dark side." First, make sure your designs are scannable, readable, and have high contrast. Second, avoid pure black and saturated colors as they are deemed harmful for the eyes — go for soft-hued colors instead, as they allow users to switch between dark and light modes easily.
#3 Voice Interactions
Although Google voice search and Siri have been around for almost a decade, voice technologies have only recently started to show their true potential. The main advantage of VUI (Voice User Interface) is that users can use voice commands in situations where touch interfaces are useless — when driving, carrying groceries, or cooking.
#4 3D Depth & Realism
The need for digital products, combined with advancements in software technology, produced something amazing — the new 3D graphics boom.
The realism, movement, and depth of 3D images allow users to virtually feel products, images, and even ideas. Studies also show that using 3D images in e-commerce helps increase conversions while reducing returns.
#5 Typography Craze
Traditionally, typography tends to follow a lot of rules. However, this year, the chains finally came off, and big and heavy fonts dominated the graphic design trends list. You see them everywhere — in logos, posters, web, and even package design.
Animated and 3D-dimensional lettering is also in vogue — and no wonder, as it looks expressive, bold, and emotional without losing legibility.