Tone is attitude. It's how a writer approaches readers and the type of emotion they want to transmit. There's a significant difference between, "Hey, let's talk!" and "Listen, we need to talk." Let's take a look at 10 examples of tone and how to apply them to our designs.
#1 Playful Tone
Who doesn't love to play? Using a playful tone is a fantastic way to lighten the mood and make your product feel more natural and human. Be forewarned — using a playful tone is excellent on many product types, but it's not for everyone. Make sure to know your audience before using this type of tone.
#2 Enthusiastic Tone
Everyone loves a good cheerleader when we lack encouragement. It helps us overcome challenges and keeps us focused on the end goal. Try employing an enthusiastic tone when users face an obstacle, such as a lengthy signup flow or a UX/UI design course.
#3 Confident Tone
As in the real world, confidence is key. Employing a confident tone during sensitive scenarios will help put users at ease. It provides trust and gives the impression that the product or system knows what it's doing, as though it says, "We're here to help!"
#4 Warm Tone
Invite users to feel right at home — literally. A warm tone can make your product feel more personable and approachable.
#5 Flattering Tone
Who doesn't love a good compliment?! Often, a simple word of praise will do wonders for how users perceive your product. For example, if you've gotten this far in this lesson, we wanted to tell you that you're doing a super job and that we're proud of your achievements! Keep up the great work in your design journey. 😍