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10 Must-Know UX Writing Tones

10 Must-Know UX Writing Tones

Alesya Denga
November 24, 2020
4 min read

Tone is attitude. It's how a writer approaches readers and the type of emotion they want to transmit. There's a significant difference between, "Hey, let's talk!" and "Listen, we need to talk." Let's take a look at 10 examples of tone and how to apply them to our designs.

#1 Playful Tone

Who doesn't love to play? Using a playful tone is a fantastic way to lighten the mood and make your product feel more natural and human. Be forewarned — using a playful tone is excellent on many product types, but it's not for everyone. Make sure to know your audience before using this type of tone.

#2 Enthusiastic Tone

Everyone loves a good cheerleader when we lack encouragement. It helps us overcome challenges and keeps us focused on the end goal. Try employing an enthusiastic tone when users face an obstacle, such as a lengthy signup flow or a UX/UI design course.

#3 Confident Tone

As in the real world, confidence is key. Employing a confident tone during sensitive scenarios will help put users at ease. It provides trust and gives the impression that the product or system knows what it's doing, as though it says, "We're here to help!"

#4 Warm Tone

Invite users to feel right at home — literally. A warm tone can make your product feel more personable and approachable.

#5 Flattering Tone

Who doesn't love a good compliment?! Often, a simple word of praise will do wonders for how users perceive your product. For example, if you've gotten this far in this lesson, we wanted to tell you that you're doing a super job and that we're proud of your achievements! Keep up the great work in your design journey. 😍

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#6 Respectful Tone

A respectful tone shows true caring and compassion for your audience and, most importantly, doesn't come off as disingenuous.

#7 Honest Tone

Honesty is a cornerstone for building a product that users love and cherish. Being honest in your tone helps humanize the experience and create a relationship of mutual respect.

#8 Succinct Tone

It's easy to get carried away as we try to cram as much information into our copy as possible. But sometimes, less is more. Try to remove the unnecessary whenever possible — it reduces cognitive load and helps make decisions quicker.

#9 Friendly Tone

Have you ever had a friend that immediately makes you feel in good company? A friendly tone is generally a mix of several styles (welcoming, honest, respectful) that work together. We're big fans of the friendly tone here at Uxcel!

#10 Formal Tone

Try imagining an educational or work environment full of teachers, coaches, or colleagues. Yes, that's the type of tone you'd expect to hear! It's one of mutual respect — assuming it is a healthy workplace setting. 😋