Flat Design

Flat Design

What is flat design?

Flat design is a minimalist approach to graphical user interface (GUI) design that emphasizes simplicity, clarity, and functionality. Flat design omits the use of embellishments such as shadows, gradients, and textures in favor of clean, simple shapes, and colors. It often employs a two-dimensional, icon-like style that is easy to understand and navigate.

Flat design simplifies the interface by reducing the number of visual elements and using bold, contrasting colors and typography to create visual hierarchy. It is also more scalable and adaptable than other design approaches, allowing it to be easily translated across different devices and screen sizes.

Some benefits of flat design include faster load times, improved readability, and better usability, particularly for mobile devices. However, some argue that flat design can be overly simplistic and lacking in personality, making it difficult to distinguish one brand or product from another.

Flat design is widely used in digital product design, particularly in mobile apps and web design. Examples of popular products that use flat design include Microsoft's Windows 8, Google's Material Design, and Apple's iOS 7 and later.

What are the different types of flat design?

There are several types of flat design:

  • Minimal flat design: Focuses on simplicity and minimalism. Uses a very limited color palette, lots of white space, simple icons, and minimal text.
  • Colorful flat design: Incorporates more vibrant colors and color gradients to create visual interest while still maintaining a flat, minimalist style.
  • Flat design with depth: Uses subtle shadows, highlights and textures to create an illusion of depth and layers without the heavy embellishments of skeuomorphic design.
  • Flat design with illustrations: Combines flat design elements with custom illustrations to create a stylized, playful interface.
  • Material design: A design system created by Google that combines the principles of flat design with motion, layering, and tactile feedback to create interfaces that have a sense of depth and physicality. Material design is a type of flat design but flat design is a broader category that includes other styles.

How is flat design different from material design?

Flat design and material design are both design trends that focus on simplicity, clarity, and functionality, but there are some key differences between the two approaches.

Flat design is a minimalist design approach that emphasizes the use of clean, simple shapes and bold, contrasting colors. It eschews the use of embellishments such as shadows, gradients, and textures in favor of a two-dimensional, icon-like style. Flat design simplifies the interface by reducing the number of visual elements and using typography and color to create visual hierarchy.

Material design, on the other hand, is a design language created by Google that is inspired by the physical world and the way materials behave in it. Material design uses realistic lighting and shadows to create a sense of depth and spatial relationships between elements. It also employs a grid-based layout and a limited color palette to create a consistent and cohesive visual style across different devices and screen sizes.

How is flat design different from skeuomorphic design?

Flat design and skeuomorphism are two different approaches to graphical user interface (GUI) design that have emerged over time. Here are some key differences between the two:

  • Visual complexity: Skeuomorphism is a design approach that seeks to mimic the appearance of real-world objects, such as buttons that resemble physical buttons or textures that resemble real-world materials. This often results in a more visually complex and detailed interface. In contrast, flat design simplifies the interface by reducing the number of visual elements and using simple shapes and colors.
  • Depth and shadow: Skeuomorphic designs often employ shadow and depth effects to make elements appear more tactile and three-dimensional. In contrast, flat design typically eschews these effects in favor of a two-dimensional, icon-like style.
  • Minimalism: Flat design is a minimalist approach to GUI design that emphasizes simplicity, clarity, and functionality, while skeuomorphism relies on visual metaphors that can sometimes make an interface more complex or confusing.
  • Adaptability: Flat design is more adaptable and scalable than skeuomorphism, making it well-suited for responsive design and the challenges of designing for a variety of devices and screen sizes.

Design Terminology

Explore other design terms and concepts

Check out our UX Research course and start improving your UX design skills today.

Start for free