Cathay Pacific Holiday Experiences

Cathay offers scheduled passenger services to over 60 countries in more than 190 destinations. Its existing holidays category allows customers to book flights, hotels, flights+hotels, activities and rental cars primarily through Expedia and Hertz, Contributing roughly 15%-25% of its non-flight revenue.

For this exercise, Let's assume that Cathay plans to add events to its existing holidays category to scale its digital experiences within its ecosystem to avoid external costs and provide a better customer experience, Focusing on holiday events due to time constraints.