Cathay Pacific Holiday Experiences
Submission #
15
![](https://cdn.prod.website-files.com/61f9082050036c6c4b4899f8/65980edf59451b6015236b81_eb9aebe36e03-Cathay_Pacific___Submission___Cover_image.png)
Cathay's holiday experiences let users book flights, hotels, flights + hotels & car rentals through hertz.
Let's assume its holiday experiences category revenue dropped by 25%, resulting in a loss of HK$1B in Q3/Q4 2023.
To grow the airline plans to do 2 things.:
-Audit the current digital experience pain points & provide designs. ( Not covered due to time constraints).
- Add events to this part of the experience.