Cathay Pacific Holiday Experiences

Cathay's holiday experiences let users book flights, hotels, flights + hotels & car rentals through hertz.

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Let's assume its holiday experiences category revenue dropped by 25%, resulting in a loss of HK$1B in Q3/Q4 2023.

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To grow the airline plans to do 2 things.:

-Audit the current digital experience pain points & provide designs. ( Not covered due to time constraints).

- Add events to this part of the experience.