Landing your first UX job can feel like a steep climb—especially if you’re transitioning from another industry. Without a traditional background, many aspiring UX professionals struggle to break in, stand out, and turn freelance gigs into full-time roles.
Join Denise Pesantes Ribas, UX Writer at Banco Guayaquil, as she shares how she went from 12 years in advertising to securing a full-time UX role in less than a year. She’ll walk through the steps she took, the skills that helped her stand out, and how she overcame imposter syndrome to build a career in UX.
This session is perfect for freelancers, career switchers, and aspiring UX professionals who want real-world insights from someone who has successfully made the transition.
📖 What You’ll Learn
- How to transition into UX—even without prior experience.
- The key skills and strategies that helped Denise stand out.
- How to turn freelance opportunities into full-time roles.
- Overcoming imposter syndrome as a career switcher.
🕒 Agenda
- Welcome & Introductions: Meet Denise as she shares her journey from advertising to UX writing.
- Expert Insights: Learn the steps she took to transition into UX, how she turned a freelance role into a full-time job, and the key skills that helped her stand out.
- Interactive Q&A: Bring your questions and get actionable advice on breaking into UX.
🧑💻 Who Should Attend?
- Aspiring UX professionals wanting real-world insights from someone who’s done it.
- Freelancers looking to transition into full-time UX roles.
- Career switchers unsure of where to start.
🎙️ Meet the Speaker
Denise Pesantes Ribas spent 12 years in advertising before making the leap into UX writing. Without prior experience, she took on a freelance role at Banco Guayaquil, learning as she worked. Within a year, she secured a full-time role, and six months later, she’s leading UX culture efforts in a team with no prior UX experience.
