Companies that overlook the importance of design are ignoring one of the keys to success. Design-driven organizations outperform their competition by more than double. Just look at companies like Apple, Target, or Coca-Cola—all successful, design-driven companies. In fact, companies that are part of the DMI Design Centric Index outperform the S&P 500 by 228%.
The numbers don’t lie. If you want to set your company up for success, creating a strong design team is a good place to start. But how do you go about doing that?
Before you can figure out how to improve your design team’s skills, you first need to get a firm idea of where their strengths and growth opportunities currently lie. Assessing your team’s skills allows you to understand your current team’s makeup, highlights areas where they’re already strong, and indicate areas where there’s room for improvement.
Understand your team's skills
Creating a solid profile of where a team’s skills are strongest lets you make better decisions about hiring additional designers to create a more well-rounded team, as well as where you can foster learning for your current team members. Being able to assess and track the skills of individual team members and their improvements benefits your entire organization.
Imagine having data at your fingertips about how designers have actually improved their skillsets when making decisions about who to promote. Right now, it can be incredibly difficult to figure out who on the team is improving and whose skills are remaining stagnant.
It also clues designers into where they’re improving and still need to learn more. While it might seem obvious that designers would understand their own strengths and weaknesses, that’s not always the case without tools to measure their knowledge. As one Uxcel user said, “One of the biggest challenges we face when learning is in ourselves. What we think we know and what we need to know. Uxcel is always pushing us — the learning method is a constant challenge...By constantly reviewing complex subjects in a totally visual and practical way, you can take your vision of professional design to another level with Uxcel.”
Once a designer knows where they need to improve, it makes it easier and more efficient to actually do so. They won’t spend time and effort on areas where they’re already knowledgeable, and can instead focus specifically on areas in most need of further learning.
As one designer said, “Uxcel is an amazing source of knowledge. It's really good to have learning paths, to see your progress, and to know that in just a few minutes you can learn so much in such a productive way.”
Plus, by gamifying the learning and assessment process, you can motivate teams through healthy competition. Team members will be motivated to improve alongside their teammates, as well as to raise the overall team’s scores. When used correctly, this kind of gamification makes the entire process more fun and rewarding for everyone on the team.
A stronger design team will result in better products, which when combined with other factors, will lead to a more successful company!