How to Create a Smoke Test with Framer

Where do we start?

If you took the course The Product Development Lifecycle & Methodologies , you may have heard of the smoke test. Here I’ll explain how you can easily run one using Framer a no-code, highly flexible website builder that feels very intuitive if you’re already familiar with Figma.

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Step 1: Find Your Template

Navigate to the Framer Marketplace and search for templates that match your validation approach:

  • "Waitlist" templates - ideal for testing demand before building your product
  • "Startup" templates - great for showcasing your concept and gathering early interest

Select a free template that aligns with your product type and target audience.

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Step 2: Customize Your Page

Tailor the template to reflect your specific value proposition:

  • Replace placeholder text with your actual product description
  • Update imagery to match your brand aesthetic
  • Modify the call-to-action (CTA) to align with your smoke test goals
  • Keep the design simple and focused on your core message

Pro tip: Focus on one clear action you want visitors to take (e.g., join waitlist, schedule demo, early access signup).

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Step 3: Choose Your Plan and Publish

  1. Select the Framer plan that fits your needs (the free tier works for most smoke tests)
  2. Connect your custom domain for credibility, or use Framer's free subdomain to start
  3. Publish your site with one click

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Step 4: Set Up Analytics and Testing

Connect Google Analytics to track visitor behavior:

  • Monitor page views and traffic sources
  • Track conversion rates on your primary CTA
  • Analyze user demographics and interests

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Step 5: Enable A/B testing within Framer to:

  • Test different headlines or value propositions
  • Compare CTA button text or placement
  • Understand what resonates most with your target audience

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Step 6: Analyze and Iterate

Review your analytics weekly to answer:

  • Are people visiting your page? (If not, revisit your marketing approach)
  • Are they taking your desired action? (If not, refine your messaging or offer)
  • Which traffic sources perform best? (Double down on what works)

Success metrics to track:

  • Conversion rate (visitors → email signups/actions)
  • Bounce rate (are people engaging with your content?)
  • Time on page (are they reading your value proposition?)

Key Takeaway

A smoke test isn't about perfection, it's about learning quickly whether your idea solves a real problem people care about. Launch fast, measure honestly, and iterate based on data.

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👉 Extra Free News

Student Benefit: Apply for Framer's education program to receive one year of their Basic plan free (saving $120+). Apply here.

Thank you for reading this!

See you next time.

Gabriel

Lets connect!