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Courses

UX Writing Course
Course

UX Writing

Alesya Dzenga
Alesya Dzenga
Learn to write microcopy that communicates clearly and concisely to improve user experience, build trust, and boost conversions across digital products.
UX Design Foundations Course
Popular
Course

UX Design Foundations

Gene Kamenez
Gene Kamenez
Learn UX design basics to acquire a solid foundation in UX design principles. Acquire the skills needed for product development and improving user experience.
Color Psychology Course
Course

Color Psychology

Cameron Chapman
Cameron Chapman
Learn how color influences perception, emotion, and behavior. Discover how to apply color psychology to design more impactful and engaging experiences.
Accessibility Foundations Course
Course

Accessibility Foundations

Ljubisa Kukulj
Ljubisa Kukulj
Learn the fundamentals of digital accessibility and how to create inclusive experiences for all users. Explore key principles, tools, and best practices.
Wireframing Course
Course

Wireframing

Colin Michael Pace
Colin Michael Pace
Learn to create effective wireframes that seamlessly integrate into your design workflows, improving communication and driving better design outcomes.
Design Composition Course
Course

Design Composition

Gene Kamenez
Gene Kamenez
Learn the fundamental principles of visual layout, balance, and structure to create compelling and effective design compositions that engage and intrigue users.
UX Research Course
Course

UX Research

Alesya Dzenga
Alesya Dzenga
Learn to plan, conduct, analyze, and present impactful UX research by applying modern methodologies for effective user insights and design decisions.
UX Design Patterns with Checklist Design Course
Course

UX Design Patterns with Checklist Design

George Hatzis
George Hatzis
Learn common UX design patterns and how to apply them with practical checklists, ensuring the creation of intuitive, user-friendly, and exceptional interfaces.
HTML Foundations Course
Course

HTML Foundations

Yan Sokalau
Yan Sokalau
Learn the fundamentals of HTML, from basic formatting and structure to advanced elements and best practices, to create accessible and responsive web pages.
Introduction to Figma Course
Course

Introduction to Figma

Gene Kamenez
Gene Kamenez
Learn essential Figma tools like layers, styling, typography, and images. Master the basics every UX designer needs to create clean, user-friendly designs.
User Psychology Course
Course

User Psychology

Alesya Dzenga
Alesya Dzenga
Learn the psychological principles behind user behavior and decision-making. Master core concepts in user psychology to help you design more engaging products.
Service Design Course
Course

Service Design

Fouad Jallouli
Fouad Jallouli
Learn the basics of service design research, ideation, prototyping, and implementation to align teams, improve delivery, and create seamless customer experiences.
3D Design Foundations Course
Course

3D Design Foundations

Learn essential 3D design principles, from spatial thinking and dimensional relationships to form, lighting, and texture, for a solid foundation in the field.
Information Architecture Course
Course

Information Architecture

Colin Michael Pace
Colin Michael Pace
Learn the basics of organizing, structuring, and labeling content to design clear, user-friendly information systems that enhance usability and navigation.
Psychology Behind Gamified Experiences Course
Course

Psychology Behind Gamified Experiences

Alesya Dzenga
Alesya Dzenga
Learn the fundamentals and key concepts of gamification and discover how to apply game design principles to engage users and drive targeted behavior from them.
Product Discovery Course
Course

Product Discovery

David Payne
David Payne
Learn the fundamentals of product discovery and how to build products your users truly need. Master key techniques and create user-centered solutions.
Cross-Functional Design & Product Teams Course
Course

Cross-Functional Design & Product Teams

Fouad Jallouli
Fouad Jallouli
Learn how to build high-performing cross-functional teams that connect design, product, and engineering to drive efficient and successful development.
Reducing User Churn Course
Course

Reducing User Churn

Gene Kamenez
Gene Kamenez
Learn strategies to reduce churn and build long-term user relationships, which is crucial for improving retention and driving sustainable business growth.
Apple Human Interface Guidelines Course
Course

Apple Human Interface Guidelines

Denis Jeliazkov
Denis Jeliazkov
Learn Apple’s Human Interface Guidelines to design modern, high-performing apps, focusing on UI principles and best practices for creating effective interfaces.
Introduction to Design Audits Course
Course

Introduction to Design Audits

Romina Kavcic
Romina Kavcic
Learn the art of systematic design evaluation to improve consistency, effectiveness, and create more user-centered products that meet user expectations.
Introduction to Product Management Course
Course

Introduction to Product Management

Ben Davies-Romano
Ben Davies-Romano
Learn how to turn nascent ideas into successful products using proven product management frameworks, clear processes, practical strategies, and best practices.
AI Fundamentals for UX Course
Course

AI Fundamentals for UX

Dr. Slava Polonski
Dr. Slava Polonski
Explore AI concepts, principles, and practices essential for creating human-centered, trustworthy AI-powered experiences.
Government Design Foundations Course
Course

Government Design Foundations

Fouad Jallouli
Fouad Jallouli
Learn best practices and core principles for government design to create impactful, user-centered digital services that improve accessibility and efficiency.
KPIs & OKRs for Products Course
Course

KPIs & OKRs for Products

Rosie Hoggmascall
Rosie Hoggmascall
Transform product decisions using data-driven frameworks that align teams, optimize processes, and drive measurable outcomes for improved product success.
Building Agile Teams Course
Course

Building Agile Teams

Josh Smith
Josh Smith
Learn agile mindsets and practices to build collaborative product and UX teams that efficiently deliver high-quality designs, solutions, and exceptional value.
Improve your UX & Product skills with interactive courses that actually work

FAQs

Who's an end user?

An end user represents a target audience of a product or service, such as a website, application, or software, and intends to accomplish a task or achieve a goal.

The needs and preferences of end users are at the center of the UX design process, and UX designers strive to create user-centered designs that meet those needs. This involves conducting user research to understand the target audience and their goals, behaviors, and pain points, and use this information to create intuitive, functional, and useful products.


How do you identify an end user?

The most common and effective way that UX designers use to identify the end user is conducting user research. User research involves gathering data from potential users through surveys, interviews, and observations to understand their behaviors, needs, and goals. Based on this data, UX designers can create user personas, which represent the target users and their characteristics.

UX designers can also consult with stakeholders such as product owners, project managers, and business analysts to identify end users. Stakeholders can provide information about the product or service, including its intended use, target audience, and business goals.


What is the difference between end user and user?

In the context of UX design, the terms "end user" and "user" are often used interchangeably, but they can have slightly different meanings depending on the context.

Generally, "user" refers to anyone who interacts with a product or service, while "end consumer" is defined as the person who is the ultimate consumer of the final product or service.

For example, a software application may have multiple types of users, such as administrators who manage the application and regular users who use it to accomplish tasks. In this case, end users are represented by regular users who rely on the app to accomplish their tasks.


What are the types of end users?

There are different types of end users that UX designers may need to consider depending on the product or service being developed:

  • Novice users: they are new to the product or service and may not be familiar with its features or interface.
  • Intermediate users: they have some experience using the product or service and are comfortable with its features and interface.
  • Expert users: they have extensive experience using the product or service and are familiar with advanced features or functions.
  • Internal users: they work for the company that created the product or service and use it for internal purposes, such as managing the product or service.
  • External users: they are outside the company that created the product or service and use it for their own purposes.
  • Casual users: they use the product or service infrequently or sporadically.
  • Business users: they use the product or service for business purposes, such as managing accounts or generating reports.
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