Personas & Jobs-to-Be-Done: AI Skill for Product Management
Personas & Jobs-to-Be-Done is an AI skill that grounds personas and JTBD framings in real research, not invented demographic fiction. Every detail earns its place by changing a decision.
npx skills add Uxcel-Lab/product-skills --skill pm-personas-jtbd
What this skill does
Stops an AI assistant from inventing demographic fiction and builds audience artifacts that trace to real research.
- Establishes the research objective, stage, data, and resources before picking a lens.
- Picks personas for the who, Jobs-to-Be-Done for the job, or both for product development.
- Grounds every persona in interviews, field studies, surveys, and analytics.
- Keeps only details that would change a design decision, psychographics first.
- Limits the set to around three to five personas with one clear primary.
- Labels proto-personas as assumption placeholders until research replaces them.
- Hands the result to an assumption-rigor check to flag unvalidated claims.
When to use it
Use it when you need an AI assistant to:
- create user personas from real research;
- apply Jobs-to-Be-Done to a product question;
- choose between personas, JTBD, or both;
- define a target market and audience segment;
- review existing personas for stereotypes and filler;
- decide who a product is for.
Decisions this skill helps you make
| Decision | Options |
|---|---|
| Lens choice | Personas, JTBD, or both, matched to the research objective |
| Research-based vs. proto | Proto only as a labeled placeholder until real data arrives |
| Persona count | As few as cover real variation, usually 3 to 5, one primary |
| Which details | Psychographics first; anything that changes no decision gets cut |
| Segmentation depth | Demographic, psychographic, and behavioral layers on first-party data |
| AI's role | Synthesis and drafting after fieldwork, never invention |
How the skill works
1
Establish the objective
The skill asks for the research objective, the stage, the data you have, and the resources.
2
Apply the core
It grounds every persona or job in real research and cuts detail that changes no decision.
3
Surface trade-offs
It presents the lens choice, persona count, and detail depth with a recommendation for each.
Try it with
Create user personas for our meal-planning app from these interview notes.
Should we use personas or Jobs-to-Be-Done for this discovery project?
Review these personas and cut every detail that changes no decision.
Define the target audience for our next release from this research data.
Related skills
1.0.0
MIT
Product Management
Foundations
