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Courses

UX Design Foundations Course
Popular
Course

UX Design Foundations

Gene Kamenez
Gene Kamenez
Learn UX design basics to acquire a solid foundation in UX design principles. Acquire the skills needed for product development and improving user experience.
Color Psychology Course
Course

Color Psychology

Cameron Chapman
Cameron Chapman
Learn how color influences perception, emotion, and behavior. Discover how to apply color psychology to design more impactful and engaging experiences.
Wireframing Course
Course

Wireframing

Colin
Colin
Learn to create effective wireframes that seamlessly integrate into your design workflows, improving communication and driving better design outcomes.
UX Writing Course
Course

UX Writing

Alesya Dzenga
Alesya Dzenga
Learn to write microcopy that communicates clearly and concisely to improve user experience, build trust, and boost conversions across digital products.
UX Research Course
Course

UX Research

Alesya Dzenga
Alesya Dzenga
Learn to plan, conduct, analyze, and present impactful UX research by applying modern methodologies for effective user insights and design decisions.
UX Design Patterns with Checklist Design Course
Course

UX Design Patterns with Checklist Design

George Hatzis
George Hatzis
Learn common UX design patterns and how to apply them with practical checklists, ensuring the creation of intuitive, user-friendly, and exceptional interfaces.
Enhancing UX Workflow with AI Course
Course

Enhancing UX Workflow with AI

Colin
Colin
Learn how to integrate AI into UX design to create smarter, more personalized user experiences. Explore tools, trends, and best practices in AI-driven design.
Design Thinking Course
Course

Design Thinking

Colin
Colin
Learn to apply the design thinking process, covering engagement, empathy, problem definition, and ideation to develop user-centered and innovative solutions.
User Psychology Course
Course

User Psychology

Alesya Dzenga
Alesya Dzenga
Learn the psychological principles behind user behavior and decision-making. Master core concepts in user psychology to help you design more engaging products.
Service Design Course
Course

Service Design

Fouad Jallouli
Fouad Jallouli
Learn the basics of service design research, ideation, prototyping, and implementation to align teams, improve delivery, and create seamless customer experiences.
Psychology Behind Gamified Experiences Course
Course

Psychology Behind Gamified Experiences

Alesya Dzenga
Alesya Dzenga
Learn the fundamentals and key concepts of gamification and discover how to apply game design principles to engage users and drive targeted behavior from them.
Product Discovery Course
Course

Product Discovery

David Payne
David Payne
Learn the fundamentals of product discovery and how to build products your users truly need. Master key techniques and create user-centered solutions.
Reducing User Churn Course
Course

Reducing User Churn

Gene Kamenez
Gene Kamenez
Learn strategies to reduce churn and build long-term user relationships, which is crucial for improving retention and driving sustainable business growth.
Product Analytics Course
Course

Product Analytics

Colin
Colin
Learn how to use product analytics to make data-driven decisions and improve user experiences. Master key metrics and tools to optimize product performance.
Introduction to Product Management Course
Course

Introduction to Product Management

Ben Davies-Romano
Ben Davies-Romano
Learn how to turn nascent ideas into successful products using proven product management frameworks, clear processes, practical strategies, and best practices.
Introduction to Design Audits Course
Course

Introduction to Design Audits

Romina Kavcic
Romina Kavcic
Learn the art of systematic design evaluation to improve consistency, effectiveness, and create more user-centered products that meet user expectations.
AI Fundamentals for UX Course
Course

AI Fundamentals for UX

Dr. Slava Polonski
Dr. Slava Polonski
Explore AI concepts, principles, and practices essential for creating human-centered, trustworthy AI-powered experiences.
Government Design Foundations Course
Course

Government Design Foundations

Fouad Jallouli
Fouad Jallouli
Learn best practices and core principles for government design to create impactful, user-centered digital services that improve accessibility and efficiency.
KPIs & OKRs for Products Course
Course

KPIs & OKRs for Products

Rosie Hoggmascall
Rosie Hoggmascall
Transform product decisions using data-driven frameworks that align teams, optimize processes, and drive measurable outcomes for improved product success.
Improve your UX & Product skills with interactive courses that actually work

FAQs

What is customer experience (CX)?

Customer experience (CX) refers to the overall perception that a customer has of a company, its products or services, and its interactions with them. CX is a holistic view of a customer's journey with a company, from initial awareness and consideration, through purchase, use, and post-purchase engagement. It encompasses all aspects of the customer's interaction with a company, including the quality of the product or service, the ease of use, the efficiency of the customer service, and the emotional connection that the customer feels with the brand.


Why is customer experience important?

A positive customer experience can lead to customer loyalty and repeat business, while a negative experience can result in lost customers and negative word-of-mouth. Companies that prioritize CX invest in understanding their customers' needs and expectations and design their products, services, and interactions to meet those needs in a satisfying and efficient manner. In today's competitive market, companies prioritizing CX have a distinct advantage, as customers are more likely to choose brands that provide a positive and memorable experience.


What affects customer experience?

Many factors can affect customer experience, including:

  • Product or service quality: Customers expect products to perform as advertised and services to be delivered in a timely and effective manner.
  • Ease of use: Products that are difficult to use or services that are complicated to access can lead to frustration and a negative experience.
  • Customer service: Customers expect prompt and helpful support when they encounter problems or have questions.
  • Brand image: A strong brand image can enhance the customer experience, while a weak image can detract from it.
  • Marketing and advertising: How a company markets and advertises its products and services can also affect customer experience. Customers may feel misled or frustrated if the company overpromises and underdelivers.
  • User interface: A well-designed interface that is intuitive and easy to navigate can enhance the customer experience, while a poorly designed interface can detract from it.
  • Personalization: Customers appreciate it when a company makes an effort to understand their individual needs and preferences and provides a tailored experience.
  • Speed and efficiency: Customers expect quick and seamless interactions, whether they are making a purchase, seeking support, or resolving an issue.

These are just a few of the many factors that can impact customer experience. It's important for companies to understand their customers' needs and expectations and design their products, services, and interactions to meet those needs in a positive and memorable way.


What is the difference between customer experience and user experience?

Customer experience (CX) and user experience (UX) are related but distinct concepts. CX refers to the overall experience that customers have with a brand or company, including interactions with products or services, customer support, marketing, and other touchpoints. CX encompasses the entire customer journey, from initial awareness of a product or service to post-purchase support.

UX, on the other hand, refers specifically to the experience of using a particular product or service. It focuses on users’ interactions with the interface, the ease of use, and the overall usability of the product. UX is often associated with digital products, such as websites, mobile apps, or software interfaces, but it can also apply to physical products, such as appliances or vehicles.

In summary, CX is a broader term that encompasses all interactions customers have with a company, while UX is a narrower term that focuses specifically on users’ experience with a product or service.