Competitive Analysis: AI Skill for Product Management
Competitive Analysis is an AI skill that turns competitor research into a strategic position, not a flat feature table. Every fact traces to a real public source, and every finding ends in a decision.
npx skills add Uxcel-Lab/product-skills --skill pm-competitive-analysis
What this skill does
Helps an AI assistant produce a competitive analysis that ends in a strategic position, not a flat feature table.
- Scopes the analysis to the decision it informs and the industry context around it.
- Finds direct, indirect, and potential competitors, not just the obvious rivals.
- Profiles each competitor from honest public sources and mines review patterns.
- Grounds every feature, price, and market-share claim in a real source or flags it as unverified.
- Picks the framework that answers the question: perceptual map, feature matrix, SWOT, Porter's, or TAM/SAM/SOM.
- Tiers competitors so depth goes to the rivals that matter most.
- Ends with implications at feature, positioning, and strategic levels, plus one clear position.
When to use it
Use it when you need an AI assistant to:
- analyze competitors or map a competitive landscape;
- build a feature-comparison matrix or SWOT;
- size a market with TAM/SAM/SOM;
- find white space competitors leave open;
- decide how to position or differentiate against rivals;
- check a competitor report for invented facts.
Decisions this skill helps you make
| Decision | Options |
|---|---|
| Which framework | Perceptual map, feature matrix, SWOT, Porter's 5 Forces, or TAM/SAM/SOM: pick 1 or 2 that answer the objective |
| Research mix | Secondary sources first for breadth, targeted primary research to fill the gaps that matter |
| Competitor depth | Deep on the primary tier, lighter on secondary, monitor tertiary |
| Positioning stance | Cheapest, highest-quality, or most-specialized: one stance, kept consistent |
| Expansion direction | One dimension at a time: geography, customer size, or product line |
| AI's role | AI drafts the structure; you verify every competitor claim against a public source |
How the skill works
1
Set the objective
The skill ties the analysis to a decision and frames the industry context first.
2
Map and profile rivals
It finds direct, indirect, and potential competitors and profiles them from public sources.
3
Land a position
It translates findings into implications and one clear, defensible positioning choice.
Try it with
Related skills
1.0.0
MIT
Product Management
Deliverables
