Go-to-Market Plan: AI Skill for Product Management
Go-to-Market Plan is an AI skill that builds a GTM system fitted to your company's stage: customers, channels, pricing, timing, and partnerships. No generic launch checklists, no stage-skipping.
npx skills add Uxcel-Lab/product-skills --skill pm-gtm-plan
What this skill does
Helps an AI assistant build a go-to-market plan that fits the company's stage instead of a generic launch checklist.
- Gates on GTM readiness: real customers who paid, used it repeatedly, and can say why.
- Diagnoses the company's maturity stage and plans only that stage's work.
- Treats GTM as a living system of customers, channels, pricing, timing, and partnerships.
- Matches the sales motion to ticket size, cycle length, and who buys.
- Picks one primary channel, computes CAC per channel, and adds a second as a tested experiment.
- Times the launch around seasonality, budget cycles, and market readiness.
- Maps the buyer journey from real conversations instead of forcing a funnel.
- Sets launch metrics with baselines before launch, not after.
When to use it
Use it when you need an AI assistant to:
- create a go-to-market or launch plan;
- choose a channel or distribution strategy;
- decide when to enter a market;
- match the sales motion to your business model;
- plan partnerships that extend a working motion;
- define launch metrics with real baselines.
Decisions this skill helps you make
| Decision | Options |
|---|---|
| Stage tactics | L1 manual direct selling; L2 one channel experiment; L3 tune 2 or 3 proven channels; L4 platform partnerships |
| Channel model | Direct first for learning, margin, and control; indirect for reach once demand is proven |
| Business-model motion | Self-serve for consumer, light sales for SMB, consultative for enterprise |
| Entry timing | First-mover with defensible lock-in, or fast-follower on an underserved segment |
| Timing window | Align peak spend to peak receptivity: seasonality, Q1 budgets, regulatory deadlines |
| Partnerships | After a proven direct motion, with proof points and enablement; never as a rescue |
How the skill works
1
Check readiness
The skill confirms demand is validated and diagnoses the company's real maturity stage.
2
Build the system
It plans customers, channels, pricing, timing, and partnerships as one interlocking system.
3
Set launch metrics
It defines success metrics with baselines and surfaces the bets the plan rests on.
Try it with
Related skills
1.0.0
MIT
Product Management
Deliverables
