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Courses

UX Design Foundations Course
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UX Design Foundations

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Gene Kamenez
Learn UX design basics to acquire a solid foundation in UX design principles. Acquire the skills needed for product development and improving user experience.
Design Terminology Course
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Alesya Dzenga
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Learn UX terminology and key UX/UI terms that boost collaboration between designers, developers, and stakeholders for smoother, clearer communication.
UI Components I Course
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UI Components I

Colin
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Learn to create user-friendly interfaces using core UI components, building a solid foundation for designing intuitive and efficient digital products.
Color Psychology Course
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Color Psychology

Cameron Chapman
Cameron Chapman
Learn how color influences perception, emotion, and behavior. Discover how to apply color psychology to design more impactful and engaging experiences.
Common Design Patterns Course
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Common Design Patterns

Gene Kamenez
Gene Kamenez
Learn design patterns most valued in product development to create intuitive, visually compelling experiences that seamlessly blend form and function.
Accessibility Foundations Course
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Accessibility Foundations

Ljubisa Kukulj
Ljubisa Kukulj
Learn the fundamentals of digital accessibility and how to create inclusive experiences for all users. Explore key principles, tools, and best practices.
Wireframing Course
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Wireframing

Colin
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Learn to create effective wireframes that seamlessly integrate into your design workflows, improving communication and driving better design outcomes.
UI Components II Course
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UI Components II

Colin
Colin
Learn advanced techniques to design dynamic, scalable interfaces using optimized UI components and streamlined navigation for better user experiences.
UX Writing Course
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UX Writing

Alesya Dzenga
Alesya Dzenga
Learn to write microcopy that communicates clearly and concisely to improve user experience, build trust, and boost conversions across digital products.
Design Composition Course
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Design Composition

Gene Kamenez
Gene Kamenez
Learn the fundamental principles of visual layout, balance, and structure to create compelling and effective design compositions that engage and intrigue users.
Mobile Design Course
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Mobile Design

Denis Jeliazkov
Denis Jeliazkov
Learn mobile UI/UX patterns, workflows, and platform-specific strategies to create exceptional, user-friendly mobile experiences across different devices.
Typography Course
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Typography

Cameron Chapman
Cameron Chapman
Learn typography fundamentals, from typeface and font selection to layout and spatial arrangement, to create captivating designs that communicate powerfully.
UX Design Patterns with Checklist Design Course
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UX Design Patterns with Checklist Design

George Hatzis
George Hatzis
Learn common UX design patterns and how to apply them with practical checklists, ensuring the creation of intuitive, user-friendly, and exceptional interfaces.
HTML Foundations Course
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HTML Foundations

Yan Sokalau
Yan Sokalau
Learn the fundamentals of HTML, from basic formatting and structure to advanced elements and best practices, to create accessible and responsive web pages.
Enhancing UX Workflow with AI Course
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Enhancing UX Workflow with AI

Colin
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Learn how to integrate AI into UX design to create smarter, more personalized user experiences. Explore tools, trends, and best practices in AI-driven design.
CSS Foundations Course
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CSS Foundations

Yan Sokalau
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Learn the basics of CSS, including the box model, element style, and content positioning, to improve communication, design handoff, and web decision-making.
Introduction to Figma Course
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Introduction to Figma

Gene Kamenez
Gene Kamenez
Learn essential Figma tools like layers, styling, typography, and images. Master the basics every UX designer needs to create clean, user-friendly designs.
3D Design Foundations Course
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3D Design Foundations

Learn essential 3D design principles, from spatial thinking and dimensional relationships to form, lighting, and texture, for a solid foundation in the field.
Information Architecture Course
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Information Architecture

Colin
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Learn the basics of organizing, structuring, and labeling content to design clear, user-friendly information systems that enhance usability and navigation.
Apple Human Interface Guidelines Course
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Apple Human Interface Guidelines

Denis Jeliazkov
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Learn Apple’s Human Interface Guidelines to design modern, high-performing apps, focusing on UI principles and best practices for creating effective interfaces.
Introduction to Design Audits Course
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Introduction to Design Audits

Romina Kavcic
Romina Kavcic
Learn the art of systematic design evaluation to improve consistency, effectiveness, and create more user-centered products that meet user expectations.
AI Fundamentals for UX Course
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AI Fundamentals for UX

Dr. Slava Polonski
Dr. Slava Polonski
Explore AI concepts, principles, and practices essential for creating human-centered, trustworthy AI-powered experiences.
Government Design Foundations Course
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Government Design Foundations

Fouad Jallouli
Fouad Jallouli
Learn best practices and core principles for government design to create impactful, user-centered digital services that improve accessibility and efficiency.
Improve your UX & Product skills with interactive courses that actually work

FAQs

What is a call-to-action?

A call-to-action (CTA) is a button, link, or other type of element on a webpage that prompts the user to take a specific action. CTAs are often used in marketing and advertising to encourage users to make a purchase, sign up for a newsletter, download an app, or take some other desired action.

Examples of common CTAs include "Buy now," "Sign up," "Learn more," "Download," and "Get started." CTAs are often designed to be prominent and eye-catching, with the goal of encouraging users to take the desired action.

Effective CTAs should be clear, concise, and relevant to the user. They should also be prominently placed on the page so that users can easily find and interact with them. Testing different versions of CTAs, such as different text or placement on the page, can help determine which versions are most effective at driving conversions.


What are some call-to-action examples?

A call-to-action (CTA) is a button or a link that prompts the user to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. Here are a few examples of common call-to-action phrases and button designs:

  1. "Buy now" or "Add to cart" - used on e-commerce websites to encourage users to make a purchase.
  2. "Sign up" or "Join now" - used on registration or subscription forms to encourage users to create an account or join a service.
  3. "Download" or "Get your free guide" - used on landing pages or resources to encourage users to download a digital asset, such as an ebook or whitepaper.
  4. "Learn more" or "Discover more" - used on product or service pages to encourage users to explore more content or features.
  5. "Contact us" or "Book a demo" - used on contact or support pages to encourage users to get in touch with a business or schedule a demonstration of a product.
  6. "Follow us" - used on social media pages to encourage users to follow a brand on social media platforms.
  7. "Watch video" - used on landing pages to encourage users to watch a promotional video.

These are just a few examples, but there are many other possibilities depending on the context and the goal of the website or product. A good CTA should be prominent, clear and easy to find, and use action-oriented language.


What is the best way to create a good call-to-action?

Creating a good call-to-action (CTA) requires a combination of design and copywriting skills. Here are a few best practices to keep in mind when creating a CTA:

  1. Be clear and specific: Use action-oriented language that clearly communicates the desired action, such as "Sign up now" or "Download our free guide".
  2. Make it prominent: Position the CTA in a place where it will be easily visible, such as above the fold on a webpage or in a contrasting color to the surrounding elements.
  3. Use contrasting colors: Use colors that stand out from the background and make the CTA easy to spot.
  4. Keep it simple: Use simple, clean design that makes the CTA easy to read and understand.
  5. Use persuasive language: Use words that create a sense of urgency or scarcity, such as "limited time offer" or "exclusive access".
  6. Test and iterate: Test different versions of the CTA using A/B testing or other methods to see which one performs better and make adjustments accordingly.
  7. Make it accessible: Make sure that the CTA is accessible to users with disabilities, such as providing alternative text for images or making sure that the CTA is keyboard accessible.
  8. Use consistent design: Use consistent design across your website or product, this will create a sense of trust and recognition in users.

Remember that a good CTA is not only about design and copy, but also about understanding your target audience, their needs and pain points, and using that knowledge to create a message that truly resonates with them.


What are 3 features of a strong call-to-action?
  1. Clarity: A strong call-to-action (CTA) is clear and specific about the desired action. It uses action-oriented language that clearly communicates what the user should do, such as "Sign up now" or "Download our free guide".
  2. Visibility: A strong CTA is prominently placed in a way that makes it easy to spot, such as above the fold on a webpage or in a contrasting color to the surrounding elements.
  3. Urgency: A strong CTA creates a sense of urgency or scarcity, using language that motivates the user to take action immediately, such as "Limited time offer" or "Exclusive access". This helps to overcome user's procrastination and encourage them to take action.

Additionally, A strong CTA should be accessible, consistent with the design of the website or product and easy to use. It should also be designed keeping in mind the target audience, their needs, and pain points. A good CTA is not only about design and copy, but also about understanding your target audience and using that knowledge to create a message that truly resonates with them.