Oliver West

Director at VML

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About me

I’ve been working in UX and CX for over 25 years, starting out with the Goldman Sachs web team in 1999 before running my own agency for a decade. Since then, I’ve built and led teams at global agencies, working on brands like Apple, Microsoft, Coca-Cola and General Motors. I’ve also spent time client-side leading UX teams across the globe. Now, at VML, I focus on bridging strategy, research and design, helping teams connect the dots across the customer journey.

Beyond my day job I’m passionate about giving back to the community — whether through mentoring, speaking, writing or judging awards.