Principal Service Designer at Alberta Government
Author at Uxcel’s blog
Aaron Gonzalez
Adam Merrick
Alec McCrindle
Alejandra Orué
Aleksandra Yachmenova
Alesya Dzenga
Alhasan H A Aldasooqi
Ammar Junaid Abbasi
Andrea Huls
Anfisa Bogomolova
Anna Jarco
Ben Davies
Bhawanakumari Rajesh
Bonnie Kate Wolf
Brieana Sheppard
Brittany Vick
Burkhard Berger
Cameron Chapman
Christopher Nguyen
Christopher Shaw
Colin Michael Pace
Daniel Foong
Denise Pesantes
Dries De Schepper
Eddy Mosley
Elena Shabanova
Elene Chekurishvili
Eliana Campos
Ella Webber
Fedir Davydov
Felix Keidel
Florin Cristea
Franjo Stojic
Gabriel Spicuglia
Gary Lau
Gene Kamenez
Hamad Tanveer
Hannah Milan
Helena Silva
Hranush Gevorgyan
Ignacio Nicolas Aguirre
Ipek Agaoglu
Irina Silianova
Janko Glavonjic
Joshua Delzer
Julia Serdiuk
Karim Saif
Katerina Tereshko
Ladislav Kubeš
Lazar Pavlovic
Le Khoa
Marina Yalanska
Marine Hillaire
Martin Dimovski
Michael Suzuki
Miguel Angel Farias Monroy
Mike Thorne
Miles Newcombe
Miroslav Kostic
Muditha Batagoda
Muhammad Elsayed
Nadzeya Lipskaya
Nick Babich
Nikita Horuži
Nnamdi Awili
Noriyasu Vontin
Oksana Derkach
Oliver West
Ozan Oztaskiran
Patricia Basuel
Peter Ramsey
Petra Kennedy
Raaghavi Senthil
Raghvendra Bhaskar
Ray Slater Berry
Refa Ghaznavi
Ryan Dunleavy
Sam Hinkhouse
Sam Middleton Beattie
Sarah Newman
Silviu Vert
Sofija Rajkovic
Steve Arrington
Tomer Gabbai
Uxcel Team

I’m a Service Design and Product leader with industry experience spanning fintech, energy, social services, retail, and government. I have a strong track record of helping organizations meet their business goals through thoughtful, strategic design. My skill set includes product management, business model innovation, problem finding, service design, customer research methods, and leading remote cross-functional design and development teams.
I specialize in bringing products to market across various industries, guiding them from ideation through process flows, business modeling, prototyping, user testing, and release—both for B2B and B2C audiences. I’m also a proud graduate of the Master of Business Administration (MBA) program in Executive Management from Royal Roads University.