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Denise Pesantes

After 12 years in advertising, Denise Pesantes made a bold leap to UX writing with no prior knowledge, taking on the challenge as a freelancer at Banco Guayaquil. With Uxcel’s help, she learned on the job and, within a year, joined full-time. Now, 6 months later, she’s helping drive digital transformation in a new team, sharing her knowledge and fostering a UX-centered culture to build better products.

Learner StoriesHow Uxcel Equipped Me to Lead a Bank-Wide Digital Transformation in Just 12 Months

Discover how Uxcel transformed a novice into a UX leader in just one year through bite-sized learning that outperformed traditional platforms.

April 3, 2025