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Master product decision-making at every level: from tactical execution and business strategy to influencing teams and leading through uncertainty.

Product Manager
at
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Most product management content assumes the best case. Great stakeholders. Clean data. Best idea wins the room. That's not the job most product managers actually do.
The real job looks like this: someone runs to your desk demanding something urgent that isn't, a whale client hijacks your roadmap, two features score the same in RICE and you still have to pick one, and nobody taught you how to sunset the product you shipped two years ago. The decisions pile up. The frameworks don't always help. And as you grow, the cost of getting it wrong grows with you.
This course is built around that reality. It covers three levels of product decision-making, each building on the one before. At the tactical level, you develop the mental models to move fast without breaking things: reversible vs. irreversible decisions, how to match experiment fidelity to risk, how to prioritize without turning every context into a RICE spreadsheet, and how to calculate the cost of delay before it quietly eats your quarter.
At the business level, you shift from ranking features to placing bets. You learn to write business cases using LTV, churn, and sensitivity analysis, navigate B2B and B2C trade-offs, and manage your portfolio without spreading your team too thin across too many competing priorities. The lifecycle of a product, including the uncomfortable art of sunsetting features without destroying user trust, is covered here, too.
At the influence level, you develop the tools to navigate the shadow org chart, pre-wire key decisions before the meeting starts, handle bad news with radical candor, and lead a team when the graph is going down.
Modern product concepts, including product-led growth, continuous discovery, and empowered teams, are woven throughout. The course is designed to be accessible to associate PMs still building their foundation, and genuinely useful to senior PMs and product leaders who want sharper judgment in high-stakes environments.
Certificate of completion
English language
Learn on iOS or Android
Online at your own pace
Last updated
May 8, 2026
Decision-making frameworks
Learn mental models for reversible and irreversible decisions, the cost of delay, and prioritization under uncertainty.
Business casing and strategy
Explore how to model product bets using LTV, churn, and ROI, and allocate team resources across competing priorities.
Stakeholder influence skills
Learn to map power dynamics, pre-wire decisions before key meetings, and say no without damaging relationships.
Wartime product leadership
Learn to lead through restructuring, communicate bad news clearly, and separate personal identity from product outcomes.
Product Managers
Build sharper judgment on prioritization, trade-offs, and stakeholder communication across any product context.
Senior and Lead PMs
Sharpen strategic thinking on resource allocation, business casing, and influencing decisions in complex organizations.
Product Leaders
Manage up during a crisis, protect team morale through change, and lead with clarity when the business is under pressure.
10
lessons
3
tests
Certificate of completion
Level 1.
Tactical Decision Making
Level 2.
Business and Strategic Thinking
Level 3.
Leadership and Hard Decisions
Earn industry-recognized certificate that you can add to your portfolio, share with HR managers, add to LinkedIn, and use to grow your career.
Standalone page
Industry recognized

Product Decisions & Trade-offs

Product Manager
at
I’m Paulo Garcia, a product leader and educator with over 10 years of experience building and scaling digital products across education, e-commerce, and marketplaces. I currently work as Principal of Product Management at Twinkl, where I help shape learning platforms such as the Learning Management System (LMS) and Curriculum Architect, used by teachers, learners, and schools.
Previously, I worked at FARFETCH and IKEA, contributing to global marketplace platforms, e-commerce and loyalty experiences, mobile apps, and internal tools that support large-scale operations. Alongside my product work, I teach and mentor on digital literacy, product thinking, and technology’s impact on everyday life, with a strong focus on practical, human-centred learning.
My career began with an MSc in Computer Science and has since evolved across multiple product disciplines, including UX and UI design, web development, project management, and product operations.
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